That is why it spreads. A teenager watches a video on “beating inflation” with a few crypto tokens. A parent forwards a clip insisting a recession is guaranteed. A grandparent hears a “safe” strategy that can double retirement savings in months. By the time a family argues about whether any of it is true, the belief has already done its work.

Trust is now a market variable

In markets, trust is more than a feeling; it is a vital input. When trust falls, participation falls, liquidity dries up and good information gets discounted along with the bad. That spillover is one reason online financial misinformation is more than a consumer-protection issue; it is a market-structure issue.

Researchers who fake news on crowdsourced investing platforms found that a small share of posts could still have outsized effects. Their conservative detection approach estimated that roughly 3% of articles in a large sample were likely fake. That figure is easy to dismiss until you consider that the fake articles generated more than 50% higher trading volume over the next three days, compared with the real ones.

The costs show up in households. In a 2025 on financial misinformation, the CFP Board reported that 57% of Americans say they’ve made regrettable financial decisions based on misleading online information. 

The damage does not stop at the individual click. Once readers learn that a platform contains manipulation, they start treating every claim as suspect. The result is a broad tax on information quality. Legitimate analysis loses influence because bad actors cheapen the signal.  

Influencers are not paid to be right

The influencer economy turns attention into revenue, but it rarely prices in accuracy. Some creators disclose sponsorships. Many do not. Either way, the upside is immediate: views, followers, affiliate fees and, in crypto, the ability to sell into a spike.

That incentive shows up in the data. In a study of 180 prominent , researchers examined roughly 36,000 tweets and found a clear pattern: prices tended to rise shortly after a mention and then drift down. A reports that by day 30, investors who bought after an influencer tweet were down about 6.5% on average.  

In other words, the audience can become the exit liquidity. The platform delivers the crowd. The crowd delivers the price move. The person with the megaphone keeps the engagement, whether the trade works or not.

Scams scale, and institutions can be spoofed

Even if you never buy a meme coin, you still live in the same information environment. The Federal Trade Commission more than $1 billion in consumer losses to cryptocurrency-related scams from January 2021 through March 2022, including $575 million tied to bogus investment opportunities.  

Artificial intelligence makes this worse because it can generate credibility on demand. Arup, the global engineering firm, has said fraudsters used AI-generated video on a conference call to steal about $25 million. The World Economic Forum how the attackers convinced an employee via a real-looking multiperson video call.  

It is not only private firms. On January 9, 2024, the Securities and Exchange Commission that its official X account was compromised after a false post claimed spot Bitcoin exchange-traded funds had been approved. Markets reacted immediately. The episode should be a warning: If a hacked regulator account can move prices, so can a convincing deepfake of one.  

Verification must live in the feed

Most of us learned media literacy as a separate unit. We learned to evaluate sources in theory, not while the content was playing. That gap matters more than ever now, as the video age evolves into the AI age. People do not constantly pause to fact-check when the platform algorithms and content are designed to keep them scrolling.

So we should move verification to where persuasion happens. In schools, that means treating “how to invest” videos like primary sources to be interrogated in real time. At home, it means normalizing two questions before acting: Who benefits if I believe this, and where is the evidence?

Tools can help. My team built to overlay a live verification layer on top of social video, like subtitles, starting with desktop YouTube. The goal is not to replace judgment or give financial advice. It is to reduce the friction of checking claims when they are made, when the viewer is most vulnerable to confidence and urgency.  

The broader shift is cultural. We should treat verification as a daily habit, not a special project for crises. Financial misinformation will not be solved by scolding people for being gullible. It will be solved when checking becomes easier than sharing.

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The views expressed in this article are the author’s own and do not necessarily reflect 51�Թ�’s editorial policy.

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, is the first book to reveal the science underlying political orientation, and to tell the natural history of the left-right spectrums that run through countries around the world. The book explains how political orientations across space and time arise from three clusters of measurable personality traits. These clusters entail opposing attitudes toward tribalism, inequality, and differing perceptions of human nature. Taken together, these traits are by far the most powerful cause of left-right voting, even leading people to regularly vote against their economic interests.

Francis Fukuyama has called it "important reading for anyone trying to understand the sources of our present-day political world," and economist Tyler Cowen has said it's "the next step after Jonathan Haidt." The book has recently been covered by the , , , and the .

, Founder & Editor-in-Chief of 51�Թ�, speaks to Avi Tuschman, a political anthropologist based in Washington DC, and author of the newly published book, Our Political Nature: The Evolutionary Origins of What Divides Us.

Atul Singh: Several renowned scholars are saying this is an important, groundbreaking book. Others such as the Economist have not been entirely flattering. What do you think is the true significance of your book?

Avi Tuschman: This book comes at an especially divisive moment in American history. Our political, social, and economic landscape is increasingly fractured, and a vast chasm seems to separate people on the left from people on the right. Likewise, many Americans are deeply confused and worried about the explosive political upheavals in global flash points like Syria, Egypt, North Korea, and Iran.

Our Political Nature offers a new way to comprehend these problems at a much deeper and more objective level. It is the first book to reveal the science underlying our left-right divide, as well as the similar political spectrums that run through almost every country around the world. The book brings to light the hidden dynamics of our most deeply held values, the ones that influence how we vote, how we choose our mates, and even whether or not we believe in God. My aim here, in sum, has been to paint a compelling, accurate, and illuminating portrait of our nature as political animals.

Singh: What specific background and expertise do you bring to this book?

Tuschman: This book has been a true journey of discovery. My adventure began in 2002 in Peru, as the country was recovering from a Maoist insurgency. I found myself on the inside of a nasty political conflict over the world’s second largest gold mine. To exploit new reserves or not to? And if so, how? I was researching the situation for a political-risk consulting firm, and we were looking for ways to defuse the situation and find a solution satisfactory to both sides. The deeper I looked, though, the more shocked I was at how radically different people’s political perceptions were. There was almost no way to bridge the gap.

Later, while living in the Middle East, I again witnessed deeply entrenched conflicts up close, and I pinpointed the same underlying problem: people were seeing the world through systematically distorted lenses. Then and there I decided to look for scientific answers to the puzzle of political orientation.

When I first returned to Stanford for graduate school, I spent an entire summer in the library, reading everything I could find about political psychology. But the traditional Social Science literature only raised more questions. I realized that I had to dig much deeper for answers. I sensed that this would be one of the most important tasks I could dedicate myself to, and that what awaited was the intellectual adventure of a lifetime. The research I did for my PhD in evolutionary anthropology gave me a whole new set of tools for understanding the inner landscape of the human political psyche.

After graduating, I went back into the field to see if what I’d learned had true, practical import on the raw terrain of actual political conflict. I served as the senior writer and advisor to President Alejandro Toledo (Peru, 2001-2006), helping him shape public opinion and social policies. As we traveled around the world after his term, I had the privilege to work with 17 other presidents, and to meet prime ministers, secretaries of state, and legislators from five continents. In addition, I worked with three multi-lateral development banks to mediate social and economic conflicts in developing countries.

The result of this decade-long exploration is Our Political Nature. This is serious science, but anchored to timely stories of high-profile political clashes.

Singh: What separates Our Political Nature from other important political books?

Tuschman: There have been a few books that have sought to explain the great and consequential variation in people’s political attitudes, including recent books by George Lakoff and Jonathan Haidt. Our Political Nature, however, is the first one to view this topic through the lens of evolutionary anthropology, and to be informed by on-the-ground political experience. The book therefore approaches the question of political orientation armed with dozens of new insights from genetics, primatology, and neuroscience – and it illustrates core concepts with vivid descriptions of real-world political personalities. This is the first effort to pull these diverse fields into a single, well-documented explanation of the biological foundations of our most important values.

Singh: What do you hope readers will take away from your book?

Tuschman: I wrote this book in a way that I hope will be appealing and relevant to general readers and to thought leaders in the realms of politics, government, public policy, and strategic thinking. My aim is to provide each reader with a pair of “evolutionary glasses,” new lenses that will help them perceive how the natural history of our species is intimately connected to today’s headlines and to our private lives. The book also shows how key evolutionary drivers and demographic trends are right now transforming the future of our country and our world.

Singh: Does the book have a liberal or a conservative agenda?

Tuschman: No, my intention here is not to take sides; it is to illuminate and to push the public debate onto a deeper, more objective plane. Unfortunately, research shows that higher education and higher levels of interest in politics have a polarizing effect on people. This polarization occurs because, as people absorb more and more information about political events, they become increasingly adept at organizing it into coherent ideologies that are typically based on their predispositions. Yet most people haven’t had a chance to step back and contemplate the evolutionary logic of political orientation itself. There is a wonderful phenomenon here: when people do step back, they open themselves to increasing political moderation, deeper understanding, and, ultimately, greater peace of mind.

It is my fervent hope that Our Political Nature will advance that process. With quieter hearts and deeper understandings, perhaps we can raise the level of our political discourse and strengthen our noble democratic processes.

The views expressed in this article are the author's own and do not necessarily reflect 51�Թ�’s editorial policy.

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